Monday, May 6, 2013

Elements of Art: Color



Color is a very important part of our everyday, after all it's all around us. Color fills our vision, it fills our souls.

What is color?

Scientifically, color is wavelengths of light and how our eyes perceive it.

Each of us perceive color slightly differently, which I find very interesting (more on that in another post).

Color also has a physical, emotional and psychological effect on each of us, therefore it can be used and is used as a manipulation tool. Don't laugh it's true I use it in my design all the time. There is a reason that one color is in every restaurants color scheme (it enlarges your appetite) or that certain colors are used in hospital rooms (it causes relaxation). You are manipulated everyday by the colors in your environment for good or bad. It's important to understand the effects color has on us so we can maximize the good effects and combat the bad effects.

So this series will focus on the effects of color as well as have some fun with color.

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